Your shoppers aren't ghosting you! Your data is.
Pen and Paper helps Shopify brands who use Klaviyo find the 40-50% of missing customers and improve their revenue by at least 40%.
The Problem: Your current tracking misses up to 50% of your customers
Current tracking systems fail in four critical ways:
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Privacy changes block data - iOS updates and browser restrictions block up to 50% of your customer events
Cookie limitations - Safari and Chrome track users for only 7 days, missing the 70% of shoppers who take longer to convert
Shopify and Klaviyo blind spots - Since Apple's 2023 update, stores that use Shopify and Klaviyo can miss up to 85% of cart abandoners who aren't logged in
Declining ad performance - Meta and Google are becoming more expensive and their audience sizes and match quality drop when source data expires in just 24 hours
The Solution: Pen and Paper combined tracking approach
We help brands find the missing 50% of customers:
First-Party Server Pixel - Tracks every interaction for a full year, immune to blockers
Identity Resolution - Matches anonymous visitors to known profiles across sessions
Cross-Device Recognition - Creates complete customer journeys regardless of device switching
Automatic Enrichment - Attaches email, name, and device data to every event, where possible
Combined Tracking Approach - Uninterrupted data flow despite privacy changes
You can get started with Pen and Paper in four easy steps
Step 1: Install in minutes, not weeks
Guided configuration - Our team handles the technical setup while you focus on your business
20-minute setup - Add Pen and Paper to your Shopify store without developer resources
One-click integrations - Instantly connect with Klaviyo and set up your campaigns or flows using Pen and Paper metrics
Step 2: Let Pen and Paper go to work
365-day tracking - Keep visitor data for a full year, not just Apple Safari's 7-day limit (over 50% of shoppers use Safari!)
Blocker-proof collection - Our combined server and browser approach works despite ad blockers and iOS settings
Cross-device recognition - Identify the same shopper across mobile, desktop, and tablet—even with cleared cookies
Step 3: Set up your downsteam campaigns
Expand your audience - Instantly gain access to 40-50% more customer profiles for all marketing channels
Power email & SMS - Every customer event gets enriched with contact details before reaching Klaviyo
Optimize email & SMS targeting - Feed complete customer journey data to Klaviyo to improve targeting quality
Step 4: Measure real results in 2 weeks
40-50% audience reach lift - See immediate improvements in Klaviyo open rates and conversion performance
40% email revenue lift - Watch your Klaviyo revenue and customer lifetime value climb as audience reach expands
Zero maintenance - We handle ongoing data quality, identity resolution, and platform optimization
Proven Results with Leading Shopify Brands
We've helped top Shopify brands track millions of customer interactions and improve their revenue including:
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Customer Retention
Conversion Rates
Customer Reach
Customer Lifetime Value
↑50%
Customer Audience Reach
↑40%
Revenue from Existing Customers
↓30%
Wasted Advertising Spend
Customer Feedback
Moving from Shopify’s native tracking to Pen and Paper in our Klaviyo setup was transformative. We now capture 3× more shoppers in our email and ad audiences, most of them we lost due to iOS 17’s privacy changes, and our customer retention rate climbed by 30%. Better insights into real-time behavior have boosted our customer lifetime value by 25%—and we’re seeing sustainable growth month over month.
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Charles Dubois
Chief Marketing Officer, Fashion Retailer
Customer Feedback
Content-based recommendations like ‘Complete your room’ and ‘If you like this, you’ll love this’ are about deconstructing the brain of a stylist—unlocking the psyche of what your customer wants to see next.
Product Director
Neiman Marcus
Customer Feedback
Personalization is the definition of luxury—anticipating what customers didn’t even know they needed. You need to deeply connect with what they truly value, not what a machine dictates they should care about.
Director
Macy's
Join the top 1% of Shopify brands turning data into revenue.
Get started today to unlock the power of customer data and intelligence for your store.
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